"The Magic of Rotary” will be Rotary International’s presidential theme in 2024-25.  “Don’t misunderstand me," President-elect Stephanie Urchick said in  announcing the theme. "We are not going to end polio or bring peace to the world by waving a wand and saying some funny words... It’s up to you. You create the magic with every project completed, every dollar donated, and every new member.”  This will be the last presidential theme, as Rotary International has decided to discontinue the practice after 2025.  The tradition of crafting a theme is credited to Percy C. Hodgson, Rotary’s president in 1949-50.